“Public Relations as a Brand Awareness Booster”
6 October, 2025
Institute of Foreign Languages, RUDN
Moscow, Miklukho-Maklay St., 9, Building 4, Lecture Hall
Conference Organizers: Institute of Foreign Languages of RUDN (Russia), Autonomous Non-profit Organization of Higher Education “Institute of International Economic Relations” (IMES) (Russia).
Goal of the Conference: to attract the attention of students of the master program «Theory of Communication and International Public Relations (PR)» and students of similar and related areas from other universities in Russia and foreign countries to such important aspects of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods — Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
The List of Main Issues to Be Discussed:
- PR CAMPAIGNS EXAMPLES. TACTICS AND STRATEGIES
- PR CAMPAIGNS. THE MEASURE OF SUCCESS
- PUBLIC AFFAIRS & POLITICAL PR
- PR, ADVERTISING AND MASS CULTURE: LINGUISTIC AND COMMUNICATION ISSUES
COFERENCE’S DATES AND ARRANGEMENTS
- Main Dates:
Conference Date: 6 Осtober, 2025
Deadline for registration and submission of applications – September 22, 2025
Deadline for article submissions – September 29, 2025
- Registration:
To participate in the conference as a speaker or attendee, it is necessary to pass the registration
- Conference working languages:
Russian, English.
- Publication:
Following the conference, a collection of articles is planned for publication in English and Russian by RUDN Publishing House. The collection will be indexed in the RSCI database.
Those articles, which submitted after the deadline and don’t correspond to the requirements, are not allowed to publishing!
Articles and anti-plagiarism verification (at least 75%) should be attached to the registration form till September 29, 2025 (including that date).
- Requirements for abstract submissions:
The articles submission guidelines can be found on the Institute of Foreign Languages conference web-site
- Registration fee:
No registration fee!
- Сontact person:
Natalia S. Erokhova,
Organizing and Program Committee,
tel. +7 (495) 787-38-03 ext. 2438, e-mail: erokhova_ns@pfur.ru
Margarita A. Smolkina,
Organizing and Program Committee,
tel. +7 (495) 787-38-03, ext. 2252, e-mail: smolkina_ma@pfur.ru
Elena S. Lobuteva,
Program Committee,
e-mail: Lobuteva@imes.su