«Public Relations as a Brand Awareness Booster»
7 October, 2024
Institute of Foreign Languages, RUDN
Moscow, Miklukho-Maklay St., 9, Building 4, Lecture Hall
Goal of the Conference: to attract the attention of students of the master program «Theory of Communication and International Public Relations (PR)» and students of similar and related areas from other universities in Russia and foreign countries to such important aspects of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods — Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
Main Issues to Be Discussed:
- PR CAMPAIGNS EXAMPLES. TACTICS AND STRATEGIES
- COMMUNICATION IN BRANDING
- PUBLIC AFFAIRS & POLITICAL PR
- PR, ADVERTISING AND MASS CULTURE: LINGUISTIC AND COMMUNICATION ISSUES
- ALEXANDER PUSHKIN AS A RUSSIAN BRAND
PLENARY SPEAKERS:
- David M. Harvilicz– Professor Loyola Marymount University (LMU), THE #90 U.S. College Rankings (USA)
Co-founder of the AI data analytics company Tranquility-AI.com, co-founder and serves on the Board of Directors of Spycraft Entertainment; served as Acting Assistant Secretary for CESER (Cybersecurity, Energy Security, and Emergency Response) in the U.S. Department of Energy.
Theme: “Tech Startups, Marketing&PR, and Culture Codes”
- Ekaterina V. Ignatova – Head of the Department of Mass and Internal Communications at “TENEX”, State Atomic Energy Corporation Rosatom (Russia)
Journalist and TV presenter, federal TV channels’ editorial director, press secretary in state and commercial organizations, over 10 years of experience in the Rosatom State Corporation Engineering Division.
Theme: “Efficiency of PR Team in International Projects” - Galina A. Shelestova – Head of Brand Research and Communications at the Strategic Marketing Department of Sber (Russia)
20 years in marketing research, working experience with major Russian and foreign brands, lecturer at the Corporate University of Sberbank.
Theme: “Semiotics in Marketing: How Semiotic Research Helps Brands”
The special master class is planned to be given in the conference framework.
The topic: “MULTIMEDIA JOURNALIST VS PR SPECIALIST”
The speaker: Marina Georgievna Petrova, a member of the International Federation of Journalists (IFJ), Chief Public Relations Specialist, Associate Professor, Institute of Foreign languages, RUDN University.
COFERENCE’S DATES AND ARRANGEMENTS
- Main Dates:
Conference Date: 7 Осtober, 2024
Deadline for registration and submission of applications – October 2, 2024
Deadline for article submissions – October 13, 2024
- Registration:
To participate in the conference as a speaker or attendee, it is necessary to pass the registration
- Conference working languages:
Russian, English.
- Publication:
Following the conference, a collection of articles is planned for publication in English and Russian by RUDN Publishing House. The collection will be indexed in the RSCI database.
Those articles, which submitted after the deadline and don’t correspond to the requirements, are not allowed to publishing!
Articles and anti-plagiarism verification (at least 75%) should be attached to the registration form till October 13, 2024 (including that date).
- Requirements for abstract submissions:
The articles submission guidelines can be found on the Institute of Foreign Languages conference web-site
- Registration fee:
No registration fee!
- Сontact person:
Margarita Smolkina (Research Specialist for Student Affairs, Institute of Foreign Languages, RUDN)
e-mail: smolkina_ma@pfur.ru
Phone. +7 (495) 787-38-03, ext. 2252
Miklukho-Maklaya St., 9 (Building No. 4, left wing), Room 452