Interuniversity Student Scientific-practical Conference with International Participation

«Public Relations as a Brand Awareness Booster»
9 October, 2023

The purpose of the conference is to attract the attention of students of the master program «Theory of Communication and International Public Relations (PR)» and students of similar and related areas from other universities in Russia and foreign countries to such important aspects of promoting goods and services as:

  • creating an image;
  • maintaining popularity of goods and services;
  • branding and rebranding;
  • communication in branding;
  • creating enthusiasm and responding to “smart consumer” requests using modern promotion methods — Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.

The expected sessions:

  1. PR CAMPAIGNS EXAMPLES. TACTICS AND STRATEGIES
  2. PR CAMPAIGNS. THE MEASURE OF SUCCESS
  3. PUBLIC AFFAIRS & POLITICAL PR
  4. PR, ADVERTISING AND MASS CULTURE: LINGUISTIC AND COMMUNICATION ISSUES

Time-table:
Registration: 9:30 am – 10:00 am
Plenary session: 10 am – 12 pm
Sessions time: 12 pm – 17 pm

Plenary speakers:

  1. Oblygina Alina Romanovna, communication studio “Promote Abroad” founder.
  2. Osmolovskaya Anna Vasilyevna, Associate Professor, Department of Advertising and Business Communications, RUDN University, Candidate of Philosophical Sciences.
  3. Kharatyan Mara Aramovna, Faculty of Journalism, Lomonosov Moscow State University; Project manager at the “Umskul” online school.
    Topic: “Customer service and corporate PR as brand promotion tools”

COFERENCE’S DATES AND ARRANGEMENTS

  1. Important Dates:

Conference Dates: 9 Осtober, 2023
Registration and Application Submission: 2nd October, 2023
Articles Submission: 16th October 2023

  1. Registration:

For participation as a speaker or attendee it is necessary to pass the registration

  1. Conference working languages:

English, Russian.

  1. Publications:

As a result of the conference, it is planned to publish a collection of articles in English at the RUDN Publishing House to be indexed in the RSCI database.

Those articles, which submitted after the deadline and don’t correspond to the requirements, are not allowed to publishing!

Articles and anti-plagiarism verification (at least 75%) should be attached to the registration form till 16th October, 2023 (including that date).

  1. Requirements for abstract submissions:

The articles submission guidelines can be found on the Institute of Foreign Languages conference web-site:

  1. Registration fee:

No registration fee!

  1. Сontact person:

Margarita A. Smolkina (executive secretary)
e-mail: smolkina-ma @rudn.ru