Program of the Interuniversity Student Scientific-Practical Conference with International Participation «Public Relations as a Brand Awareness Booster»

5 October, 2020

10:00- 12:00 Plenary Session  Alexander Borisov, Doctor of Historical Sciences, Professor of MGIMO, Extraordinary and Plenipotentiary Envoy of the 2nd class (Russia): «Public Relations in Russia: From Birth to Maturity «   Tom Watson, PhD, Honorary Fellow of the Institute of Public Relations (Hon FCIPR), Foundation Fellow of the Public Relations and Communications Association (FPRCA), Emeritus Professor of the Faculty of Media and Communications, Bournemouth University (UK): «What in the World is PR?»   Asya Veksler, PhD in Political Science, Associate Professor at the Department of Integrated Communications, National Research University Higher School of Economics (Russia): «They were the first… From the experience of the Nizhny Novgorod PR-agency» Vladimir Krupnov, member of the Presidium of the RUDN University Alumni business club, Business Development Specialist at IRD Engineering (Italy / Russia) 
12:00 -14:00 Session 1PR campaigns examples. Tactics and strategies Gavrilova E., Smolkina M.: «Ethical branding vs greenwashing» Dumenko M., Khokhryakova E.: “Best and Worst PR-campaigns of H&M brand” Zaitseva S.: «Social marketing communications for consumer groups with disabilities» Kuznetsov A.: “An App project to attract applicants to the Institute of Foreign languages” Spiridonova I.: «An Overview of Digital Marketing Strategies During the Global Pandemic 2020» Hoffren J.: Sustainable marketing in the dairy industry: New opportunities and barriers (on the example of St. Petersburg)
12:00 -14:00 Session 2PR Campaigns. The measure of success Gordeeva A.: «D&G unsuccessful PR-campaigns according to the marketing mix conception» Gorshkov G.: «Volkswagen: Think Small» Tulentsova E.: «Formation of the internal and external image of the company (on the example of IKEA)» Shandala V., Portnova E.: “Dolce & Gabbana’s PR Campaigns” Cucu A.: «Building brand awareness (Coca Cola) in the foreign market, through PR» Barsukova M., Vedutenko U., Romanycheva S.: “Sustainable development as a factor influencing changes in brand positioning in the eyes of consumers and employees”